Boosting Facebook Posts: A Hidden Compliance Risk
If you work in mortgage marketing, the blue “Boost post” button on Facebook can feel like an easy win: a few clicks and your post reaches more...
If you work in mortgage marketing, the blue “Boost post” button on Facebook can feel like an easy win: a few clicks and your post reaches more...
Structural and policy shifts since early 2025 have sharply curtailed the Consumer Financial Protection Bureau’s (CFPB’s) supervisory reach. A series...
Mortgage video advertising is an innovative and effective way to reach potential borrowers, but it’s also a minefield of regulatory pitfalls....
When it comes to advertising, every marketer’s effort in every industry on Earth is attempting to achieve the same first step: getting potential...
Today’s mortgage marketers don’t have it easy. Not only are they tasked with finding creative and unique ways to help their business stand out from...
Since the old days of advertising, marketers have used language, jingles, and images that specifically appeal to children. Yes, they may not have...
Election years bring heightened scrutiny, impassioned discourse, and increased engagement on a variety of platforms, including social media, news...
Over the past several years, the mortgage industry has undergone a foundationally transformative phase, fueled by floor-to-ceiling integration of...
In the digital age, the online presence of financial institutions is crucial. From banks to investment firms, maintaining a robust and reliable...