Mortgage Oversight Realignment: The Rise of State Enforcement
Structural and policy shifts since early 2025 have sharply curtailed the Consumer Financial Protection Bureau’s (CFPB’s) supervisory reach. A series...
Top Regulatory Pitfalls in Mortgage Video Advertising
Mortgage video advertising is an innovative and effective way to reach potential borrowers, but it’s also a minefield of regulatory pitfalls....
Video Content: A Mortgage Advertising Must
When it comes to advertising, every marketer’s effort in every industry on Earth is attempting to achieve the same first step: getting potential...
RESPA 101: How Mortgage Marketers Can Stay Compliant
Today’s mortgage marketers don’t have it easy. Not only are they tasked with finding creative and unique ways to help their business stand out from...
COPPA 101: What Marketers Need to Know About the Children's Online Privacy Protection Act
Since the old days of advertising, marketers have used language, jingles, and images that specifically appeal to children. Yes, they may not have...
Election Season: Protecting Brand Reputation and Managing Political Content
Election years bring heightened scrutiny, impassioned discourse, and increased engagement on a variety of platforms, including social media, news...
Marketing Benefits & Compliance Concerns with AI-Driven Mortgage Advertising
Over the past several years, the mortgage industry has undergone a foundationally transformative phase, fueled by floor-to-ceiling integration of...
The Hidden Threat to SEO and Regulatory Compliance: Broken Links on Websites
In the digital age, the online presence of financial institutions is crucial. From banks to investment firms, maintaining a robust and reliable...
What You Need to Know About Regulation Z in Online Advertising
When searching for a mortgage or refinance opportunity, consumers rely heavily on the information presented by mortgage lenders, especially on their...