Video Content: A Mortgage Advertising Must
When it comes to advertising, every marketer’s effort in every industry on Earth is attempting to achieve the same first step: getting potential...
The Death (and Sudden Rebirth) of TikTok in the Mortgage Industry
We write in memoriam of the beloved social media platform, TikTok. First brought into the world September 20th, 2016, and exiting from the world of...
Navigating TILA’s Regulations Within Your Marketing and Advertising Campaigns
The Truth in Lending Act (TILA), enacted in 1968, is a cornerstone of consumer protection in the financial industry. Designed to promote informed...
Understanding the MAP Rule: Regulation N and Mortgage Advertising
Even as the years have ticked past, the 2008 financial crisis remains fresh in the minds of lending regulators, who have worked diligently to close...
The SAFE Act 101: A Guide for Mortgage Advertising & Marketing Compliance
Enacted in response to the 2008 financial crisis, The Secure and Fair Enforcement for Mortgage Licensing Act of 2008, or SAFE Act, has been a...
Navigating HUD, FDIC, and FHA Regulations Within Advertising and Marketing
In the mortgage industry, maintaining compliance in advertising and marketing is critical for protecting both consumers and lenders. Federal agencies...
RESPA 101: How Mortgage Marketers Can Stay Compliant
Today’s mortgage marketers don’t have it easy. Not only are they tasked with finding creative and unique ways to help their business stand out from...
COPPA 101: What Marketers Need to Know About the Children's Online Privacy Protection Act
Since the old days of advertising, marketers have used language, jingles, and images that specifically appeal to children. Yes, they may not have...
2024 Social Media Scaries
Once again, as Spooky Season rolls around, here at ActiveComply we like to share with the world some findings from our Wall of Shame folder - real...