Advertising Positive Feedback the Right Way: Customer Testimonials & Mortgage Compliance
For as long as companies have advertised their wares and services, customer testimonials have been a powerful method of attracting new business....
Navigating Compliance in Branch P&L Mortgage Models
In the mortgage industry, the Branch P&L (Profit and Loss) model has increasingly become a popular structure. Branch leaders often desire autonomy...
Ensuring Compliance and Professionalism: Best Practices for Loan Officers’ Email Signatures
Anyone who has stepped foot in an office over the past few decades knows that the days of letters and faxes being the primary method of business...
The Future of Digital Marketing Compliance: Why AI is a Game-Changer
Hello, folks! I am Colby Berger, CEO of ActiveComply. Welcome to the first in what I hope becomes a useful series where I share thoughts on what is...
Live Videos & ‘Stories’ in Mortgage Marketing: Balancing Engagement with Compliance
Social media videos such as Instagram Stories – whether live broadcasts or 24-hour ‘temporary’ clips – offer lenders a dynamic way to connect with...
Leveraging Social Media for Stronger Recruiting in Uncertain Markets
Navigating the mortgage industry often feels like riding a rollercoaster: fast-paced, dynamic, maybe some jarring bumps here and there, and full of...
Navigating Mortgage Regulation Shifts Under Trump's Second Term
It goes without saying that the early days of President Donald Trump’s second term has seen a monumental shift in how many government entities do...
Top Regulatory Pitfalls in Mortgage Video Advertising
Mortgage video advertising is an innovative and effective way to reach potential borrowers, but it’s also a minefield of regulatory pitfalls....
Video Content: A Mortgage Advertising Must
When it comes to advertising, every marketer’s effort in every industry on Earth is attempting to achieve the same first step: getting potential...