Discover how Threads, the new social media app from Meta, fits into the fabric of your CMS. Learn about its features, potential threats, and best practices for compliance during the beginning stages of the app's release. Stay informed and adapt your policies as this evolving platform continues to develop.
Threads – How it Fits into the Fabric of Your CMS
Social media is a landscape that regularly evolves – new features, new ways of interacting, and of course sometimes new hazards for those in regulated industries. Threads, a new application under the Meta brand, was announced by Mark Zuckerberg on July 5th from his verified Threads account. The initial version of the Threads app, which is viewed by many as a new direct rival to existing social media giant Twitter, has had rapid adoption of the platform with over 30 million users joining already. Threads offers a fresh way to communicate with friends, family, and a book of business, but with new mediums also comes new potential threats.
What is Threads?
It’s a new social media app, but what is its purpose? Where is the enticing buy-in? As noted in Meta’s introduction of the platform, Threads is a new downloadable app built by the Instagram team for “sharing text updates and joining public conversations”. The focus of this application will be public facing conversations with private messaging notably missing. The app also touts a more “positive and productive” experience, citing the ability to add Hidden Words to filter out certain replies, just like on Instagram. To create a Threads account, users are directed to simply utilize their Instagram account to log in. Instagram username and verifications will carry over into the Threads app, with opportunities for customization within.
Key Takeaways on the Application
The Threads application will likely see rapid updates in the near future. Today, some key takeaways from the application include:
How Does Threads Fit in my CMS?
The Threads application is currently uncharted territory for Compliance Management Systems (CMS). For Threads, regulated institutions can consider adopting many of their existing disclosure policies on limited-bio (160 characters or less) social media, such as Twitter, Instagram, and TikTok. With rapid changes expected to be on the horizon, it is difficult to create concrete policies and procedures on how the application can be used for business purposes. Additionally, like most new apps, it does not have an API available and is already presenting with some bugs and defects. Institutions who elect to allow the use of Threads by staff for business purposes should be prepared to perform periodic manual monitoring of accounts and make regular policy adjustments as the platform continues to develop.