A Unified Look at How Marketing and Compliance Experience the Same Problems from Different Angles
Marketing and compliance teams often feel like they’re living in different worlds: one focused on speed, the other on scrutiny. But when you zoom...
From Bottlenecks to Breakthroughs: Why Marketing Review Compliance Needs TrustFrame
In regulated industries, marketing compliance reviews are essential. They protect consumers, safeguard brand reputation, and ensure adherence to...
How to Stay Compliant During Seasonal Campaigns
As the holiday season approaches, mortgage marketers have a golden opportunity to connect with consumers in a warm, timely way. But that festive...
Live Videos & ‘Stories’ in Mortgage Marketing: Balancing Engagement with Compliance
Social media videos such as Instagram Stories – whether live broadcasts or 24-hour ‘temporary’ clips – offer lenders a dynamic way to connect with...
Top Regulatory Pitfalls in Mortgage Video Advertising
Mortgage video advertising is an innovative and effective way to reach potential borrowers, but it’s also a minefield of regulatory pitfalls....
Video Content: A Mortgage Advertising Must
When it comes to advertising, every marketer’s effort in every industry on Earth is attempting to achieve the same first step: getting potential...
Navigating TILA’s Regulations Within Your Marketing and Advertising Campaigns
The Truth in Lending Act (TILA), enacted in 1968, is a cornerstone of consumer protection in the financial industry. Designed to promote informed...
Understanding the MAP Rule: Regulation N and Mortgage Advertising
Even as the years have ticked past, the 2008 financial crisis remains fresh in the minds of lending regulators, who have worked diligently to close...
The SAFE Act 101: A Guide for Mortgage Advertising & Marketing Compliance
Enacted in response to the 2008 financial crisis, The Secure and Fair Enforcement for Mortgage Licensing Act of 2008, or SAFE Act, has been a...