Understanding the MAP Rule: Regulation N and Mortgage Advertising
Even as the years have ticked past, the 2008 financial crisis remains fresh in the minds of lending regulators, who have worked diligently to close...
The SAFE Act 101: A Guide for Mortgage Advertising & Marketing Compliance
Enacted in response to the 2008 financial crisis, The Secure and Fair Enforcement for Mortgage Licensing Act of 2008, or SAFE Act, has been a...
Navigating HUD, FDIC, and FHA Regulations Within Advertising and Marketing
In the mortgage industry, maintaining compliance in advertising and marketing is critical for protecting both consumers and lenders. Federal agencies...
COPPA 101: What Marketers Need to Know About the Children's Online Privacy Protection Act
Since the old days of advertising, marketers have used language, jingles, and images that specifically appeal to children. Yes, they may not have...
Election Season: Protecting Brand Reputation and Managing Political Content
Election years bring heightened scrutiny, impassioned discourse, and increased engagement on a variety of platforms, including social media, news...
Understanding the FTC's Endorsement Guidelines for Mortgage Advertising
In the highly competitive mortgage industry, advertising plays a crucial role in attracting potential clients. After all, potential customers won’t...
Marketing Service Agreements Compliance Essentials
Marketing Service Agreements, or MSAs, have long been a significant topic within the mortgage industry, offering both opportunities and challenges...
AI Is Helping Organizations with Their Social Media. Don’t Get Left Behind.
In the rapidly evolving landscape of social media marketing, mortgage companies are increasingly turning to artificial intelligence (AI) to enhance...
The Impressum Section is Dead on Facebook
Updates as of 3/11/2024: The Impressum section has begun to be reintroduced and displayed on some Facebook pages. Users are still reporting issues...