Live Videos & ‘Stories’ in Mortgage Marketing: Balancing Engagement with Compliance
Social media videos such as Instagram Stories – whether live broadcasts or 24-hour ‘temporary’ clips – offer lenders a dynamic way to connect with...
Social media videos such as Instagram Stories – whether live broadcasts or 24-hour ‘temporary’ clips – offer lenders a dynamic way to connect with...
Mortgage video advertising is an innovative and effective way to reach potential borrowers, but it’s also a minefield of regulatory pitfalls....
When it comes to advertising, every marketer’s effort in every industry on Earth is attempting to achieve the same first step: getting potential...
The Truth in Lending Act (TILA), enacted in 1968, is a cornerstone of consumer protection in the financial industry. Designed to promote informed...
Even as the years have ticked past, the 2008 financial crisis remains fresh in the minds of lending regulators, who have worked diligently to close...
Enacted in response to the 2008 financial crisis, The Secure and Fair Enforcement for Mortgage Licensing Act of 2008, or SAFE Act, has been a...
In the mortgage industry, maintaining compliance in advertising and marketing is critical for protecting both consumers and lenders. Federal agencies...
Since the old days of advertising, marketers have used language, jingles, and images that specifically appeal to children. Yes, they may not have...
Election years bring heightened scrutiny, impassioned discourse, and increased engagement on a variety of platforms, including social media, news...