Live Videos & ‘Stories’ in Mortgage Marketing: Balancing Engagement with Compliance
Social media videos such as Instagram Stories – whether live broadcasts or 24-hour ‘temporary’ clips – offer lenders a dynamic way to connect with...
Top Regulatory Pitfalls in Mortgage Video Advertising
Mortgage video advertising is an innovative and effective way to reach potential borrowers, but it’s also a minefield of regulatory pitfalls....
Video Content: A Mortgage Advertising Must
When it comes to advertising, every marketer’s effort in every industry on Earth is attempting to achieve the same first step: getting potential...
Navigating TILA’s Regulations Within Your Marketing and Advertising Campaigns
The Truth in Lending Act (TILA), enacted in 1968, is a cornerstone of consumer protection in the financial industry. Designed to promote informed...
Understanding the MAP Rule: Regulation N and Mortgage Advertising
Even as the years have ticked past, the 2008 financial crisis remains fresh in the minds of lending regulators, who have worked diligently to close...
The SAFE Act 101: A Guide for Mortgage Advertising & Marketing Compliance
Enacted in response to the 2008 financial crisis, The Secure and Fair Enforcement for Mortgage Licensing Act of 2008, or SAFE Act, has been a...
Navigating HUD, FDIC, and FHA Regulations Within Advertising and Marketing
In the mortgage industry, maintaining compliance in advertising and marketing is critical for protecting both consumers and lenders. Federal agencies...
COPPA 101: What Marketers Need to Know About the Children's Online Privacy Protection Act
Since the old days of advertising, marketers have used language, jingles, and images that specifically appeal to children. Yes, they may not have...
Election Season: Protecting Brand Reputation and Managing Political Content
Election years bring heightened scrutiny, impassioned discourse, and increased engagement on a variety of platforms, including social media, news...