The Old Model of Social Monitoring No Longer Fits the Moment
By the time most organizations reach this point in their social compliance journey, they’ve already felt the strain of manual oversight. They’ve seen...
The Hidden Social Risks No One Sees Coming
The Risks That Surface Long Before a Regulator Does
Most organizations assume their biggest social media risks come from intentional misconduct or...
The Social Compliance Gap
The Pace of Social Media Has Outrun Traditional Oversight
Social media has become one of the most influential channels in regulated industries. Loan...
Boosting Facebook Posts: A Hidden Compliance Risk
If you work in mortgage marketing, the blue “Boost post” button on Facebook can feel like an easy win: a few clicks and your post reaches more...
Sliding Into DMs… and Straight Into Trouble
When social feeds are as crowded as today’s mortgage market, it is tempting for loan officers to fire off a quick Instagram reply or direct message a...
The Future of Digital Marketing Compliance: Why AI is a Game-Changer
Hello, folks! I am Colby Berger, CEO of ActiveComply. Welcome to the first in what I hope becomes a useful series where I share thoughts on what is...
Live Videos & ‘Stories’ in Mortgage Marketing: Balancing Engagement with Compliance
Social media videos such as Instagram Stories – whether live broadcasts or 24-hour ‘temporary’ clips – offer lenders a dynamic way to connect with...
Video Content: A Mortgage Advertising Must
When it comes to advertising, every marketer’s effort in every industry on Earth is attempting to achieve the same first step: getting potential...
The SAFE Act 101: A Guide for Mortgage Advertising & Marketing Compliance
Enacted in response to the 2008 financial crisis, The Secure and Fair Enforcement for Mortgage Licensing Act of 2008, or SAFE Act, has been a...