Boosting Facebook Posts: A Hidden Compliance Risk
If you work in mortgage marketing, the blue “Boost post” button on Facebook can feel like an easy win: a few clicks and your post reaches more...
Sliding Into DMs… and Straight Into Trouble
When social feeds are as crowded as today’s mortgage market, it is tempting for loan officers to fire off a quick Instagram reply or direct message a...
The Future of Digital Marketing Compliance: Why AI is a Game-Changer
Hello, folks! I am Colby Berger, CEO of ActiveComply. Welcome to the first in what I hope becomes a useful series where I share thoughts on what is...
Live Videos & ‘Stories’ in Mortgage Marketing: Balancing Engagement with Compliance
Social media videos such as Instagram Stories – whether live broadcasts or 24-hour ‘temporary’ clips – offer lenders a dynamic way to connect with...
Video Content: A Mortgage Advertising Must
When it comes to advertising, every marketer’s effort in every industry on Earth is attempting to achieve the same first step: getting potential...
The SAFE Act 101: A Guide for Mortgage Advertising & Marketing Compliance
Enacted in response to the 2008 financial crisis, The Secure and Fair Enforcement for Mortgage Licensing Act of 2008, or SAFE Act, has been a...
Understanding the SAFE Act and How it Applies to Social Media
In the world of mortgage lending, regulatory frameworks are crucial to maintaining transparency, protecting consumers, and ensuring that all industry...
AI Is Helping Organizations with Their Social Media. Don’t Get Left Behind.
In the rapidly evolving landscape of social media marketing, mortgage companies are increasingly turning to artificial intelligence (AI) to enhance...
Harnessing the Power of Social Media: Essential Considerations for Credit Unions
Social media has exploded as an efficient platform for businesses to engage their target audience, and credit unions are no exception. However,...