The Future of Digital Marketing Compliance: Why AI is a Game-Changer
Hello, folks! I am Colby Berger, CEO of ActiveComply. Welcome to the first in what I hope becomes a useful series where I share thoughts on what is...
Live Videos & ‘Stories’ in Mortgage Marketing: Balancing Engagement with Compliance
Social media videos such as Instagram Stories – whether live broadcasts or 24-hour ‘temporary’ clips – offer lenders a dynamic way to connect with...
The Death (and Sudden Rebirth) of TikTok in the Mortgage Industry
We write in memoriam of the beloved social media platform, TikTok. First brought into the world September 20th, 2016, and exiting from the world of...
The SAFE Act 101: A Guide for Mortgage Advertising & Marketing Compliance
Enacted in response to the 2008 financial crisis, The Secure and Fair Enforcement for Mortgage Licensing Act of 2008, or SAFE Act, has been a...
2024 Social Media Scaries
Once again, as Spooky Season rolls around, here at ActiveComply we like to share with the world some findings from our Wall of Shame folder - real...
Election Season: Protecting Brand Reputation and Managing Political Content
Election years bring heightened scrutiny, impassioned discourse, and increased engagement on a variety of platforms, including social media, news...
Understanding Unofficial & Unclaimed Pages
Social media can be a great tool for small business marketing – it’s relatively low cost with the unique advantage of connecting with a consumer base...
Social Media Influencers & Compliance Considerations
In the age of digital marketing, there are many different methods that mortgage companies might utilize to promote their offerings and attract...
The Impressum Section is Dead on Facebook
Updates as of 3/11/2024: The Impressum section has begun to be reintroduced and displayed on some Facebook pages. Users are still reporting issues...