Working the Network: How Mortgage Loan Officers Are Using LinkedIn
Despite the rapid addition of new platforms to the social media landscape, LinkedIn remains one of the most popular in terms of use, beating out...
3 Reasons Why Mortgage Social Media Marketing Is Worth the Risk
Social media has emerged as one of the most powerful tools in digital marketers’ toolbox. However, in the highly-regulated world of mortgages where...
5 Social Media Post Ideas for Banks to Drive Customer Acquisition and Retention
With 72% of U.S. adults reporting using at least one social media platform, social media is an obvious channel through which banks can engage with...
ECOA & Advertising: What’s the Connection?
With Fair Lending top of mind for regulators and lenders alike, it is essential to understand the regulatory underpinnings of this legal concept. Two...
5 Things to Know About Regulation DD’s Social Media Ad Requirements
1. What is Regulation DD?
Understanding Targeted Ads on Social Media
It has been noted by military historians that victors of great battles in ancient history were often those who were able to solve the logistical...
Reverse Mortgages - Where Advertising Can Go Wrong
Loans have been a staple of human survival for thousands of years. Goods, services, money, even household belongings have traded hands and deals have...
Facebook: Personal vs. Professional
Social media - what once was a strictly personal space for interactions with friends and family has inevitably evolved into a bustling advertising...
Facebook's New Business Pages & What That Means for Compliance
In 2007, Facebook began the rollout of the now well-known Business Page model, allowing businesses to harness the power of social media to increase...