Sliding Into DMs… and Straight Into Trouble
When social feeds are as crowded as today’s mortgage market, it is tempting for loan officers to fire off a quick Instagram reply or direct message a...
Navigating Regulatory Compliance When Hosting Mortgage Events
Mortgage businesses frequently organize events – from first-time homebuyer seminars to open houses, happy hours to charity events – to create and...
Advertising Positive Feedback the Right Way: Customer Testimonials & Mortgage Compliance
For as long as companies have advertised their wares and services, customer testimonials have been a powerful method of attracting new business....
Live Videos & ‘Stories’ in Mortgage Marketing: Balancing Engagement with Compliance
Social media videos such as Instagram Stories – whether live broadcasts or 24-hour ‘temporary’ clips – offer lenders a dynamic way to connect with...
Navigating HUD, FDIC, and FHA Regulations Within Advertising and Marketing
In the mortgage industry, maintaining compliance in advertising and marketing is critical for protecting both consumers and lenders. Federal agencies...
Contests & Sweepstakes....and a Lawsuit?
Contest, sweepstakes, giveaways—they are all the same, right? Not exactly. While in our everyday language usage, we might use these terms...