Advertising Positive Feedback the Right Way: Customer Testimonials & Mortgage Compliance
For as long as companies have advertised their wares and services, customer testimonials have been a powerful method of attracting new business....
Live Videos & ‘Stories’ in Mortgage Marketing: Balancing Engagement with Compliance
Social media videos such as Instagram Stories – whether live broadcasts or 24-hour ‘temporary’ clips – offer lenders a dynamic way to connect with...
Navigating HUD, FDIC, and FHA Regulations Within Advertising and Marketing
In the mortgage industry, maintaining compliance in advertising and marketing is critical for protecting both consumers and lenders. Federal agencies...
Contests & Sweepstakes....and a Lawsuit?
Contest, sweepstakes, giveaways—they are all the same, right? Not exactly. While in our everyday language usage, we might use these terms...