Boosting Facebook Posts: A Hidden Compliance Risk
If you work in mortgage marketing, the blue “Boost post” button on Facebook can feel like an easy win: a few clicks and your post reaches more...
Sliding Into DMs… and Straight Into Trouble
When social feeds are as crowded as today’s mortgage market, it is tempting for loan officers to fire off a quick Instagram reply or direct message a...
ActiveComply’s WebCompass: Helping Lenders Navigate Mortgage Website Compliance with Confidence
In the hyper-competitive landscape of mortgage, a lender’s online presence is more than a digital calling card: it’s a dynamic marketing engine that...
Mortgage Oversight Realignment: The Rise of State Enforcement
Structural and policy shifts since early 2025 have sharply curtailed the Consumer Financial Protection Bureau’s (CFPB’s) supervisory reach. A series...
Advertising Positive Feedback the Right Way: Customer Testimonials & Mortgage Compliance
For as long as companies have advertised their wares and services, customer testimonials have been a powerful method of attracting new business....
Video Content: A Mortgage Advertising Must
When it comes to advertising, every marketer’s effort in every industry on Earth is attempting to achieve the same first step: getting potential...
Understanding the MAP Rule: Regulation N and Mortgage Advertising
Even as the years have ticked past, the 2008 financial crisis remains fresh in the minds of lending regulators, who have worked diligently to close...
The SAFE Act 101: A Guide for Mortgage Advertising & Marketing Compliance
Enacted in response to the 2008 financial crisis, The Secure and Fair Enforcement for Mortgage Licensing Act of 2008, or SAFE Act, has been a...
RESPA 101: How Mortgage Marketers Can Stay Compliant
Today’s mortgage marketers don’t have it easy. Not only are they tasked with finding creative and unique ways to help their business stand out from...