5 Secrets to Website Compliance In 5 Minutes

By Leora Ruzin

In the digital age, a website's landing page serves as the virtual doorstep to a business. For financial institutions and mortgage companies, these landing pages are crucial in attracting potential customers, generating leads, and fostering client trust. However, amid the rapid evolution of online marketing, regulatory compliance remains a paramount concern when designing and maintaining these crucial entry points. 

 Understanding Website Landing Pages 

A website landing page for financial institutions and mortgage companies serves as visitors' initial point of contact, aiming to convert them into potential clients or leads. This specialized page focuses on offering tailored information about services such as loans, mortgages, investment opportunities, and financial advice. It typically includes concise and compelling content, clear calls to action (CTA), and forms to capture visitor information. The landing page design often emphasizes trust, credibility, and professionalism through sleek visuals, testimonials, and possibly offers or promotions. Its primary goal is to engage visitors, build trust, and encourage them to take the desired action, whether filling out a contact form, subscribing to newsletters, or further exploring financial products and services. 

Compliance Concerns in Financial Industries' Landing Pages 

For financial institutions and mortgage companies, compliance issues in website landing pages stem from various regulatory bodies governing advertising, data privacy, consumer protection, and financial services. Here are 4 key secrets of website compliance plus 1 bonus secret: 

1. Consumer Financial Protection Bureau (CFPB) Regulations 

Financial organizations must adhere to CFPB guidelines to ensure fair, transparent, and responsible lending practices. Landing pages should provide accurate and non-deceptive information, avoiding misleading claims or omitting essential details about services or loan products. Compliance also involves providing clear disclosures about rates, fees, and terms. 

2. Truth in Lending Act (TILA) and Real Estate Settlement Procedures Act (RESPA) 

These regulations mandate accurate and transparent disclosures in mortgage advertising, ensuring consumers are informed about loan terms, costs, and risks. Landing pages must provide clear and conspicuous details about APRs, fees, and any potential risks associated with mortgage products to comply with TILA-RESPA requirements.  

3. Data Privacy and Security Compliance 

Handling personal information on landing pages must align with data privacy regulations like the General Data Protection Regulation (GDPR) and the California Consumer Privacy Act (CCPA). Financial institutions must secure sensitive data collected through these pages, ensuring compliance with data protection standards and obtaining necessary consent for data usage. 

4. Equal Credit Opportunity Act (ECOA) and Fair Housing Act (FHA) 

Landing pages should avoid discriminatory language or practices that violate ECOA or FHA guidelines. Language, imagery, or targeting strategies that may imply bias against protected classes could result in non-compliance issues. 

Ensuring Compliance: Best Practices for Landing Pages 

To mitigate compliance risks, financial institutions and mortgage companies should implement the following practices: 

  • Conduct regular compliance audits of landing pages to ensure alignment with regulatory standards. 
  • Provide clear and conspicuous disclosures, avoiding ambiguous language or misleading claims. 
  • Implement data protection measures to safeguard user information collected through landing pages. 
  • Train marketing and compliance teams to collaborate effectively in maintaining compliant landing pages. 
  • Keep abreast of evolving regulatory changes and adjust landing page strategies accordingly. 

Bonus Secret from the ActiveComply team

ActiveComply's WebCompass™ is a new product focused on website compliance for financial institutions.  With WebCompass™ you can find brand mentions and risks within and beyond your company sites and across the web.  Additionally, you can benefit from recommended rule books with the flexibility to customize for your brand needs.

Monitoring is made easy with periodic scans to identify new risks on your corporate and employee customized websites. You can easily identify webpages with low accessibility scoring to improve the user experience and meet compliance standards. And lastly, you can see previous scans for streamlined reporting and regulatory examinations.  To learn more go to ActiveComply > WebCompass and make website compliance simple.  


Website landing pages are valuable tools for engaging customers and driving business growth in the financial and mortgage industries. However, navigating compliance concerns is paramount to avoid regulatory pitfalls. By staying vigilant and adhering to industry regulations, these businesses can create compelling landing pages while ensuring legal and ethical compliance.