How ActiveComply Helps American Pacific Mortgage Strengthen Compliance and Brand Protection

The Value of Technology in Compliance  

In today’s fast-paced digital marketing landscape, particularly within heavily regulated industries like finance, technology has evolved from a mere tool to a vital core component that supports compliance efforts. Marty Allred, Chief Compliance Officer at American Pacific Mortgage, and Compliance Manager Wendi MacLeod recognize the immense value technology brings, especially in the realm of social media monitoring. Keeping pace with regulatory changes and managing compliance across various social media platforms can be a daunting task.  

Ensuring Compliance and Brand Integrity with ActiveComply’s WebCompass  

A company’s brand is much more than just a logo or tagline; it embodies the identity and values of the business. It shapes customer perceptions and builds trust. When customers see a brand as consistent and reliable, they are more likely to choose it over competitors. However, the internet allows anyone to create a website, which can lead to potential compliance issues. This might involve someone using your brand without your knowledge or a malicious actor attempting to damage the brand. ActiveComply’s WebCompass identifies instances where a brand may be out of compliance.  

“An employee could create a website without informing us. This tool helps us capture any potential unauthorized sites,”  Wendi emphasizes the importance of this technology for brand protection.

Marty was happy to say, “ActiveComply listened to us in terms of our needs for website monitoring and began development of WebCompass product. We are so happy to be a pilot in testing the product and really working with ActiveComply’s developers to make it a very robust offering. And we’ve been very happy with the WebCompass product and its ability to track changes and notify us when changes are made to our website. So, we can be sure to review websites, monitor them, and ensure compliance on our websites.” WebCompass has proven invaluable in tracking changes to websites and identifying unauthorized sites. The real-time monitoring and NMLS integration ensure companies, like APM, to keep pace with the fast-moving digital landscape, ensuring compliance without the burden of constant manual oversight. ActiveComply's commitment to listening to customer needs and enhancing their products has made them an essential ally in protecting brand integrity.  

ActiveComply's WebCompass is a crucial tool for organizations, especially in regulated industries. Not only does it help manage online presence, but it also ensures compliance with regulatory requirements. By monitoring digital content, it aids in tracking and managing consistency across platforms, thereby mitigating compliance risks. The tool often includes features for documentation and auditing, simplifying the process of proving compliance during regulatory reviews. With an intuitive interface and real-time alerts for changes in regulations or potential issues, WebCompass enables organizations to respond swiftly and effectively, ultimately supporting a streamlined content management approach while reducing the likelihood of legal complications.  

The Need for Real-Time Monitoring  

Marty explains that the rapid pace of digital marketing necessitates real-time capture and monitoring, a capability that ActiveComply provides through its integration with the National Multistate Licensing System (NMLS). With the speed at which loan officers want to advertise and post content, it can be challenging to keep up. By automatically pulling data from the NMLS, ActiveComply ensures that all digital content and activities are monitored consistently against regulatory and licensing requirements, enabling companies to maintain stringent oversight and protect their brand reputation. 

“There’s no way we could achieve this level of monitoring through human intervention alone. The timeliness required on social platforms and websites makes it impractical,” Marty notes.

Streamlined Social Media Monitoring  

One of the standout features of ActiveComply’s SocialShield is its organizational system that categorizes social media content into folders. This functionality simplifies the process of managing vast amounts of content, allowing users to focus on specific categories, such as “negative/positive reviews” or “inappropriate language.” This level of organization enhances both efficiency and effectiveness, enabling companies to swiftly identify and address potential issues before they escalate. 

“What I appreciate about ActiveComply is how SocialShield allows us to sort social media profiles into designated folders, like those for inappropriate content or negative reviews. This eliminates the need to sift through everything, allowing us to quickly review critical pieces,” Wendi elaborates.

The Importance of Human Connection  

Most people have interacted with customer service AI chatbots, which, despite their benefits, come with notable pitfalls. These include a lack of human emotion, the inability to resolve complex issues, and sometimes getting stuck in repetitive loops, leading to customer frustration. That’s why ActiveComply prioritizes its customer service experience—there’s always a human available to troubleshoot problems or answer questions. Both Marty and Wendi agree that ActiveComply is quick to respond and exceptionally helpful. In addition to a responsive chat system, ActiveComply provides help documents, video support, and one-on-one virtual training sessions.  

“One of the main reasons we transitioned from other vendors to fully commit to ActiveComply for our social media and website monitoring is due to their outstanding technology, support, and staff,” Marty highlights.

In a world where compliance is critical, ActiveComply stands out by integrating cutting-edge technology with a commitment to exceptional customer service, ensuring that companies can effectively navigate the complexities of digital marketing while safeguarding their brand reputation.