Social Media Superstars:
How Top Loan Officers Build Business Online
A free two-part live webinar series featuring real world social media strategies from leading mortgage professionals.
Join us for an exclusive two-day series with real-world strategies from top sales and marketing pros in the mortgage space. Whether you're a loan officer, manager, or marketer, you’ll walk away with practical tips to build your brand, grow your audience, and turn engagement into real results.
Hosted by Blake Boss (EVP, Head of Sales) and Katie Klauss (EVP, Head of Customer Success) from ActiveComply.
Webinar Schedule:
Part 1: Finding Your Voice & Building Your Brand
May 20 at 2:00 PM ET
What you'll learn:
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How to get started on social media
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Defining your personal and professional voice
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What to post to build trust and drive engagement
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Creative ideas that work
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Advice for social media beginners
Panelists: James Campoy & Brian Morley
Part 2: Growing Your Audience & Turning Engagement into Business
May 21 at 2:00 PM ET
What you'll learn:
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How to grow your following
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Turning engagement into real business
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Expanding reach to new demographics
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Staying authentic while promoting your services
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Keeping momentum with consistent posting
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Panelists: Kelly Zitlow & Dawn Dawson
More About the Speakers
Kelly Zitlow
With over 28 years of experience, KELLY ZITLOW has cultivated an award winning career as a Senior Mortgage Advisor, known for her ability to deliver, honest, well-communicated, and knowledge-based lending experiences. Her unwavering commitment to personalized service and education has consistently placed her among the top 1% of loan officers nationwide.
Kelly’s influence goes beyond loan origination in her role as Executive Vice President of Sales & Marketing for Cornerstone Capital Bank. She has spearheaded innovative sales and marketing strategies, which has positioned her as a forward-thinking leader in an ever-evolving industry.
As an early adopter of video and digital marketing, Kelly launched her first YouTube channel in 2014, KellyOnYouTube.com, aimed at educating real estate professionals and building a strong personal brand. In 2022, Kelly expanded her digital reach by launching a second successful YouTube channel, MortgageHowDoI.com, designed to empower consumers with essential knowledge about the home lending process.
Whether through her YouTube channels, leadership role, or personal interactions,
Kelly remains dedicated to helping people achieve success in real estate and lending, making a lasting impact on the industry.
Connect with Kelly:
Dawn Dawson
Dawn Dawson is a seasoned professional with over 30 years of experience as an advertising agency owner and 25 years in the mortgage industry. She has traveled to more than 20 countries as an international broadcast commentator and built a following of more than 262,000 across social media platforms. A two-time world champion racer, Dawn combines competitive drive with industry expertise. Dawn’s work spans across radio, television, print and digital media. Her efforts have helped garner new connections for the company, viral TikTok videos and the expansion of Mortgage Solutions Financial. She has been named the Colorado Springs Business Journal’s Woman of the Year and has won multiple American Advertising Federation’s Addie awards for her work. She is an official member of the IAB Commerce Board. Dawn has also appeared as a voice talent in numerous radio ads in the US and Canada.
Connect with Dawn:
Brian Morley
As the SVP, Director of Sales & Marketing, Brian oversees the development and execution of strategic initiatives to help promote growth and retention for Fulton Mortgage Company, a Division of Fulton Bank. Having been in the banking industry since 2005, Brian's banking and lending experience has given him the unique tools and abilities to craft financing that will best serve each of his customers.
Connect with Brian:
James Campoy
James Campoy is a seasoned marketing strategist and social media coach specializing in real estate. As Director of Marketing at a national mortgage company, James develops and delivers impactful marketing education across the country. With over a decade of experience in graphic design, content creation, and campaign strategy, he helps agents stand out online, build their brand, and generate leads through social media. James is passionate about simplifying marketing for busy professionals and turning creative ideas into consistent results.
Connect with James: