1. Definitions

What are Trigger Terms/Keywords?

A Trigger Term is a word or phrase that, when used in advertising, may require the presentation of specific disclosures. Trigger Terms are intended to help consumers compare credit and lease offers on a fair and equal basis.

ActiveComply has an existing Trigger Term bank with words and phrases of interest to the banking/mortgage industry. Additionally, ActiveComply will monitor your company's social media presence for any terms you and your team add to the Trigger Term Keyword page