An internal audit/compliance process ensures ongoing compliance with internal policies and all applicable laws and regulations. Audit results can be designed with either regulators or executive management in mind.
Developing Audit Standards
To create a social media audit, you should start with the end goal in mind: why am I performing this audit, what information do I want to get out of it? For example:
Why: “I want to see if my current social media policies are being upheld; I want to see if the software I’ve purchased is doing what I need it do”
What: “I want to see what portion of my accounts are compliant; I want to know which individuals are not following my company’s policy”
With these bases in mind, audit standards should build upon the below outline:
- Creating a clear audit sheet of targets each profile or post should meet (such as linking to the corporate website or displaying required disclosures on infographics)
- Identifying and listing all social media accounts and platforms tied to your brand
- Monitoring each through digital scrubbing or by manually performing a sample audit of a set percentage of your accounts
- Setting clear due dates for audit results and ensuring that the audit is performed in covertly
Timelines & Record Retention
Creating, and meeting, audit timelines is put on the back-burner for many companies. Internal auditing only becomes a priority once a regulatory audit is on the horizon. To ensure social media policies and procedures are being met, companies are required to perform periodic social media audits. The frequency of the audit will be dependent on the size of a company’s social media presence. When instituting a new monitoring software or procedure, it is best practice to evaluate the roll-out before a 90-day period has passed to ensure that systems and policies are operating accordingly.